/WHOIS/
Maps the end-to-end pattern — operating model, supplier system, product data and teams as one design. Best fit where sourcing depth, operating-model change and future-ready supply (data, compliance, circularity) have to move together. Fractional · interim · advisory.
/WHATIWDO/
Redesign decision rights, cadence and the product-to-market loop so strategy can actually run — wholesale, retail, DTC and marketplace on one rhythm. Includes S&OP spine, cost-to-serve visibility and the enablement layer for systems and master data.
Operating model & COO transformationFrom pilot to governed practice. Master data, handoffs and named owners so AI and platforms stick in planning, buying, procurement and ops — not another stranded demo. Same discipline that makes DPP and marketplace readiness hold.
Tech & AI enablementHands-on Transformational COO inside the organisation for a defined mandate — organisational redesign, supply and customer ops reset, or taking transformation from programme theatre to working practice.
Fractional / interim COO/SERVICES/
/PROOF/
First S&OP cycles; 3PL moved to cost-per-unit; ~1B DKK Scandinavian lifestyle brand. Master data as the spine for AI, marketplace and reporting.
Unified cross-brand operating model and integrated supply chain platform. DPP strategy + TextileGenesis fiber-level chain of custody; reporting gaps / supplier failures −30%, material waste −15%.
Strategic sourcing in regulated MedTech alongside a global SAP rollout to the same footprint.
George Gina & Lucy global supply chain from the ground up. Calvin Klein Asia supplier integration to 97% OTD.
OpenAI partnership steering at PVH with live supply chain use cases; company-wide enablement at Liewood with named owners per function.
/EXPERIENCE/
Liewood · Copenhagen · ~1B DKK
Full ops ownership across supply chain, logistics, planning, production, compliance, IT and customer operations — scaling a founder-led model into a global wholesale, retail and DTC operating system.
PVH (Tommy Hilfiger / Calvin Klein) · Amsterdam
Built Digital Product Passport strategy, fiber-level chain of custody via TextileGenesis, and supplier data infrastructure ahead of EU transparency mandates.
PVH · New York
Unified cross-brand operating model and integrated supply chain platform across brands and regions — with the digital foundation that later enabled DPP and compliance work.
flaconi · Berlin
End-to-end operations through high-velocity growth and multi-market expansion — warehousing, logistics, 3PL and customer operations.
Stryker · New York
Strategic sourcing across a regulated MedTech footprint, global SAP rollout, and manufacturing integration through M&A transitions.
PVH Asia · George Gina & Lucy
Built PVH Asia sourcing and supply in China; scaled global product and supply chain operations from the ground up at George Gina & Lucy.
/DNA/
Twenty-plus years across fashion, retail and MedTech in Asia, Europe and the US. Currently COO at Liewood. Previously senior leadership at PVH, Stryker and flaconi.
