04/2026 – Present
Chief Operating Officer
Liewood · Copenhagen
Six functions; operating model redesign; Extended Management Group cadence; first S&OP cycles; supply chain and 3PL commercial reset; AI from pilot to governed practice.
/WHOIS/
An operator who rebuilds how the organisation runs.
Operations and supply executive who thinks in systems: maps how a consumer brand sources, makes and runs end to end, spots where the pattern breaks, and rewires operating model, supplier system, product data and teams as one design.
- Operations & supply executive who thinks in systems
- Transformation
- Sourcing
- Making-side supply
- Traceability & sustainability
- Rewires operating model, supplier system, product data and teams as one design
- Fractional · interim · advisory
- Amsterdam · Global
- Transformational COO
I am currently Chief Operating Officer at Liewood (~1B DKK Scandinavian children’s lifestyle), accountable for six functions — supply chain, customer success, buying and planning, business transformation, IT, and compliance — with the operating model, the operational cost base, and the operational half of the growth agenda owned end to end.
At Liewood I redesigned the organisation into a four-function product-to-market loop + Business Enablement, landed the first S&OP cycles, and moved the 3PL commercial model onto cost-per-unit so customer-level cost-to-serve became visible. Master data in Business Central is the spine: AI reliability, marketplace readiness and reporting all resolve to the same foundation.
At PVH I led global supply chain transformation across Tommy Hilfiger and Calvin Klein — unified operating model and integrated platform delivering lead times −20%, ops cost −10%, OTD +15% — then built the supplier performance, product data and traceability infrastructure underneath it: Digital Product Passport strategy, fiber-level chain of custody via TextileGenesis, reporting gaps and supplier failures −30%, material waste −15%. I also represented supply chain in PVH’s OpenAI partnership steering group with live SC use cases.
Before that I ran end-to-end operations as Head of Operations at flaconi through multi-market expansion, and as Senior Director of Strategic Sourcing and M&A operations integration at Stryker — €28M sourcing savings across 32 MedTech plants alongside a global SAP rollout. Earlier, I built PVH’s Asia sourcing hub (Calvin Klein Asia supplier integration to 97% OTD) and scaled product and global supply chain at George Gina & Lucy from €5M to €250M.
Best fit where sourcing depth, operating-model change and future-ready supply (data, compliance, circularity) have to move as one system — including AI from pilot to practice with named owners, not slideware alone.
Operator, not theorist
Direction with the board; execution in the operational detail. Credibility comes from having run the functions, not only advised on them.
Business, tech, compliance
Transformations fail at the seams. I bridge commercial intent, systems and master data, and the regulatory agenda as one design problem.
Trust for change
Decision rights, cadence, and clear ownership are how organisations absorb change without losing service, margin, or people.
/PROOF/
Signature outcomes.
Operating model
Liewood four-function loop + Business Enablement; PVH lead times −20%, ops cost −10%, OTD +15%
Sourcing
€28M across 32 MedTech plants; GGL €5M → €250M; CK Asia to 97% OTD
Traceability
DPP + TextileGenesis fiber CoC; reporting gaps / supplier failures −30%; material waste −15%
AI
OpenAI steering at PVH with live SC use cases; company-wide enablement at Liewood with named owners
/EXPERIENCE/
Roles that shaped the craft.
2024 – 2026
Senior Director, Global Supplier Performance, Product Data & Traceability
PVH · Amsterdam
DPP strategy, digitally enforced supplier compliance ecosystem, fiber-level chain of custody, cross-brand governance, and supply chain representation in PVH’s OpenAI partnership steering group.
2021 – 2024
Senior Director, Global Supply Chain Transformation
PVH · New York
Unified global operating model and integrated cross-brand supply chain platform; digital foundation for later traceability and regulatory work.
2019 – 2020
Head of Operations
flaconi · Berlin
Warehousing, logistics, 3PL partnerships, and customer operations through expansion into France, Poland, and the UK.
2015 – 2019
Senior Director, Strategic Sourcing / M&A Supply Chain Lead
Stryker · New York
Strategic sourcing across manufacturing sites in a regulated MedTech environment; global SAP rollout; acquired operations integrated with continuity intact.
2006 – 2015
Asia sourcing & product operations
PVH Asia · George Gina & Lucy
Built and scaled PVH’s Asia sourcing hub; designed and scaled a global supply chain through rapid growth at George Gina & Lucy.